Post by account_disabled on Jan 8, 2024 8:05:55 GMT
A map can then be created step by step. It should be designed in such a way that external employees can also understand how the content planning is progressing and how the individual content builds on each other. In SEO there is the process of keyword mapping which is similar to content mapping. Building a content map First of all the structure of the content map must be based on the buyers journey and the respective content formats. is usually recorded in an Excel table. Under no circumstances should the following aspects among others be missing from the map Target grouppersona Attitude towards certain topics Lifecycle stage.
Touchpoints Content type time Psychographic data Demographic data New contentexisting content Of course each map can be individually different and Atailored Phone Number List precisely to the needs of your company. The following figure shows again the phases of the buyers journey in connection with suitable content formats. A selection of formats is shown in the following image Content map The media formats blog photos videos audios or social media posts are listed there which can be sorted beforehand in a content matrix . Of course these can also be used in combination.
You may reach part of your target group by covering a topic via moving images and the other part via text articles. hurdles to the content map Before you start the content creation process and create a map you need to complete five steps. The content map follows the keyword mapping. In the first step select a keyword topic that emerged from the keyword research for your future topics. In the next step search for the related search terms that match the general term. These should also be found under related keywords in a thorough keyword research.
Touchpoints Content type time Psychographic data Demographic data New contentexisting content Of course each map can be individually different and Atailored Phone Number List precisely to the needs of your company. The following figure shows again the phases of the buyers journey in connection with suitable content formats. A selection of formats is shown in the following image Content map The media formats blog photos videos audios or social media posts are listed there which can be sorted beforehand in a content matrix . Of course these can also be used in combination.
You may reach part of your target group by covering a topic via moving images and the other part via text articles. hurdles to the content map Before you start the content creation process and create a map you need to complete five steps. The content map follows the keyword mapping. In the first step select a keyword topic that emerged from the keyword research for your future topics. In the next step search for the related search terms that match the general term. These should also be found under related keywords in a thorough keyword research.
