Post by account_disabled on Mar 11, 2024 4:32:54 GMT
Once this stage is set in stone the next phase is to move into the campaign idea itself. Ideation informing ideas with data At Zazzle we use our muchpublicized ideation process as the basis for this process and it is something I have written about previously for Moz. The principle is that you create leftbrain structure around the creative process to ensure you can consistently output great ideas based on the objective. We follow a step process for doing this which starts with an underpinning of the ideas against the objective ensuring that they will achieve it and defining the content types as in infographics video articles etc.
Relevant to the audience we want to reach. but not always ideas that fly from Europe Cell Phone Number List a campaign perspective and for a long time we really struggled to understand why. It was an anomaly that perplexed us for several months and it took a session of digging into feedback from journalists at real scale as well as work on the entire distribution process to really figure it out. The answer boiled down to not asking the right questions of each concept at an early enough stage and it required a reversal in how we plan the campaign as a whole. Testing ideas The result was a new process that included a session at the end to ask questions of each and every idea recorded to ensure it is fit for purpose.
Why now The first and most important question is Why are we doing this now We learned the hard way that an idea can be the best idea in the history of content marketing but if it hasnt got a news hook you may well be fighting a losing battle. Such an angle can be manufactured with a little forethought of course so this doesnt mean that only newsy content will work. For instance if we take a look at a piece on a subject such as finance theres always a way to weave a new study political opinion or law change into the campaign to give it that critical run it now message.
Relevant to the audience we want to reach. but not always ideas that fly from Europe Cell Phone Number List a campaign perspective and for a long time we really struggled to understand why. It was an anomaly that perplexed us for several months and it took a session of digging into feedback from journalists at real scale as well as work on the entire distribution process to really figure it out. The answer boiled down to not asking the right questions of each concept at an early enough stage and it required a reversal in how we plan the campaign as a whole. Testing ideas The result was a new process that included a session at the end to ask questions of each and every idea recorded to ensure it is fit for purpose.
Why now The first and most important question is Why are we doing this now We learned the hard way that an idea can be the best idea in the history of content marketing but if it hasnt got a news hook you may well be fighting a losing battle. Such an angle can be manufactured with a little forethought of course so this doesnt mean that only newsy content will work. For instance if we take a look at a piece on a subject such as finance theres always a way to weave a new study political opinion or law change into the campaign to give it that critical run it now message.
